Facebook earns revenue from advertisements, but those ads and banners that keep popping up on your sidebar are annoying. Find the significant trends, then target people who have bought one product but not the other. It works just like event tracking with your Facebook Pixel but on Facebook products (including Instagram). Facebook's advertising platform categorizes ads into three objectives: awareness, consideration, and conversion.
You'll set up a Custom Conversion to track Leads, using the same URL as our Google Analytics Goal (i.e. the confirmation page people will be taken to after filling out the form). People you have as friends on your personal page are more likely to ‘like' and ‘interact' with the post shared from your business page and this will increase the engagement factor of your posts.
It uses testing to refine targeting precision over time. Most people would expect to increase the budget to $200 a day and in return receive 100 leads for $2 a lead. The goal of your How To Create Facebook Ads Facebook campaign is not to get people to click on your ad - the goal is to convert clicks to customers - and that happens on the landing page.
Facebook will automatically provide audiences to choose from for this field, such as Exclude People Who Like your page name. Increase your existing audience's engagement and convince them to buy your product by sharing content that demonstrates why you're the best.
Your Facebook ad is very versatile in the fact that you can point traffic to a number of different destinations, ranging from your Facebook business page , your website, a custom tab, a lead ad , or a high-converting landing page. Many people believe that what you pay for is Facebook likes but in reality you pay Facebook to show your ad to more Facebook users.