Keyword research should be the basis of any online marketing campaign. For instance, if your general keyword is 'œmarketing agency,' it might make sense to test out 'œmarketing agency city' or 'œmarketing agency state' localized searches. The results above show that Elite Home Cleaners” is actually ranking for 94 keywords.
In my opinion, Body Keywords hit the sweet spot of search volume, buyer intent and competition. Another important concept is that you should often consider adding the name of your local area — or city — when coming up with keywords. Great to hear from all these experts sharing their favorite Tools for doing keyword research.
Go over the search volume trends graph at the top to see how seasonality might affect your traffic. Just Google the keyword and skim through the top results to see if people cover the topic extensively. The first step in this process is taking a look at the search volume for each keyword you've SEO identified and determining what kind of strategy lends itself best to helping rank for that keyword.
1) for niche and local keyword research. Another important factor in your search rankings are the number of citations your company has with your NAP information. There's not a complete match between the difficulty rating in competition vs the difficulty of ranking in the organic search results.
Adding a keyword into your business name on Google Maps can help your business get found for your niche or specialty. 1. SEMrush - Very intuitive and by far the best tool to research competitor keywords Great for finding keywords you're not currently targeting, but should be.